THE FACE OF FACEBOOK ADVERTISING FOR FUNERAL HOMES

Bill Johnston
President, Post and Boost Inc.
bill@postandboost.com

9602 Kasey Ct.
Daphne, Alabama 36526
postandboost.com

I am innovating local advertising for funeral homes in two ways: First, I am educating operators with my book, “Why Facebook Works for Funeral Homes.” It defines what Facebook is, and why it matches the advertising needs of the local funeral home unlike any other local media. If a funeral home wants to expand, if it wants to claim or aspire to be the funeral home of record, and be relevant in the community it serves, advertising on Facebook in a certain way works.



Second, our team invented a software platform that efficiently creates custom posts for our clients. Every funeral home we have the honor to work for is unique, and it’s our job to amplify that uniqueness on Facebook. Our platform gives us the power to do that. By combining an extensive library of photography with beautifully written copy, then boosting every post, our clients can get results on Facebook.